D'addario- a global leader in innovative musical accessories
ProfileFrom arena stages to storied luthier shops, D'addario makes strings and accessories for players who know the difference they can make to their sound and they're proving that it's possible to sustainably produce the most innovative musical accessories in the world; for guitars, percussion, orchestral, woodwinds and accessories. They pride themselves on being one of the global leaders in providing musicians with the most innovative musical accessories in the world.
ChallengeThe team were given the challenge to create 10,000 scratch cards for promotion which D'Addario wanted to run for their customers.
SolutionThe 10,000 scratch cards arrived at MCR's facility, ready for the team to get started in preparing and packaging for retail. Using glue dots, they attached a guitar plectrum onto each scratch card and then packaged them carefully into packs of 25. Each pack of 25 needed to include 20 loser scratch cards and 5 winning scratch cards which included; 4 pro winders and 1 strap. This meant our team meticulously planned to make sure all 600 packs included the correct quantity
Having worked with MCR Services on a previous project, we had no hesitation in turning to them again to produce our promotional scratch cards. Their attention to detail and care throughout the process gave us complete confidence, and the final result was exactly what we had envisioned. We're delighted with how they turned out and look forward to collaborating with the MCR Services team again in the future.
Tracy Turnbull