Joie Swatch Packs
CustomerJoie
ProfileThe baby brand originates from the UK and creates products to make life with small children less work and more fun. Joie is committed to producing the highest standards of design, engineering, and safety, drawing on decades of industry experience. The brand is devoted to infant products that are aimed at doing what is right for parents, children, and the environment.
ChallengeHaving already used MCR Services for a previous project, Joie needed help to create swatch packs for a Multiply 6-in-1 Highchair, stocked in Smyths stores across the UK. The swatch packs would serve as a marketing tool at display stands in the toy stores to showcase the highchair’s alternate colourway, Flowers Forever, available to order online. The team were tasked with creating 200 swatch packs within a given time frame.
SolutionJoie provided MCR Services with the rolls of fabric. MCR sourced all the other elements of the swatch packs for Joie, including the card, printing, and snap chain. All swatches were cut to size before pulling the components together to create the packs. Each pack was held in place with a small silver eyelet for the snap chain to be attached. The team created 200 swatch packs and organised the transportation of the goods direct to Joie’s distribution centre.
The swatch packs look fantastic. They are a great way to help market our new products and provide something tangible for customers. We were confident we would get exactly what we wanted from the team at MCR as they had already completed a similar project for us.
Catherine Craig Trade Marketing Assistant
Registered in England | Company Number: 07600055